Voting is officially open!
From October 20th to November 20th, cast your vote and help crown the Most Popular Marina of the year!
HEADS UP!
Submission
Closed
Ceremony
to take place during the Abu Dhabi International Boat Show on 20 November
- 00Days
- 00Hours
- 00Mins
- 00Secs
THE Abu Dhabi MARITIME AWARDS
As custodians of Abu Dhabi’s waterways, Abu Dhabi Maritime champions a thriving maritime domain that upholds the highest safety, health, and efficiency standards. Part of AD Ports Group and working in close cooperation with the Integrated Transport Centre (Abu Dhabi Mobility) – Department for Municipalities and Transport (DMT), we propel the emirate towards its ambition to become a global maritime capital.
Following the resounding success of the 2023 and 2024 Abu Dhabi Maritime Awards, which celebrated the very best in marina leadership and operations across the Middle East, North Africa, and Türkiye (MENAT), preparations are underway for an even bigger 2025 edition.
New this year are six project and individual-based award categories to supplement the awards programme’s six existing accolades for marina organisations. A seventh new category, “Outstanding Emerging Marina,” is designed specifically for small and medium enterprises.
Prepare yourselves for a glittering celebration at the Abu Dhabi International Boat Show in November 2025!
Outstanding Emerging Marina Award
Organisation Categories
The six award categories are as follows:
Outstanding Marina Award
Participating in the Outstanding Marina award automatically qualifies entrants for consideration in the five organisation-based sub-categories. The Outstanding Marina shows distinction in all five areas: building exceptional customer journeys; cultivating exceptional workplaces through a positive ethos and staff development; promoting a strong safety culture; demonstrating continuous improvement through new ideas and technology; and integrating environmental responsibility into their business strategy.Health & Safety Award
Prioritising the well-being of employees, contractors, and visitors means building a strong health and safety culture, proactive risk management systems, and a demonstrably good safety record – all hallmarks of a successful organisation.Employer Excellence Award
Providing exceptional workplaces that motivate and empower employees to reach their full potential involves fostering a positive culture, investing in talent development, and achieving solid employee-related outcomes.Sustainability Award
Commitment to sustainability involves integrating environmental responsibility into the marina’s core strategy. This includes implementing innovative programmes to reduce its ecological footprint and achieve tangible results for a healthier environment and community.Innovation Award
Fostering a culture of continuous improvement entails embracing innovation-driven approaches, leveraging cutting-edge technologies, and achieving results that enhance operations, customer experiences, or environmental impact.Customer Experience Award
Delivering an exceptional customer experience with a deep understanding of customer needs, seamless interactions across channels, and the intelligent use of technology. This entails considering customer feedback, driving continuous improvement, and fostering loyalty and advocacy.AWARD CATEGORIES
The six award categories are as follows:
Outstanding Marina Award
Innovation Award
Fostering a culture of continuous improvement entails embracing innovation-driven approaches, leveraging cutting-edge technologies, and achieving results that enhance operations, customer experiences, or environmental impact.
Employer Excellence Award
Providing exceptional workplaces that motivate and empower employees to reach their full potential involves fostering a positive culture, investing in talent development, and achieving solid employee-related outcomes.
Customer Experience Award
Delivering an exceptional customer experience with a deep understanding of customer needs, seamless interactions across channels, and the intelligent use of technology. This entails considering customer feedback, driving continuous improvement, and fostering loyalty and advocacy.
Outstanding Emerging Marina Award
Sustainability Award
Commitment to sustainability involves integrating environmental responsibility into the marina’s core strategy. This includes implementing innovative programs to reduce its ecological footprint and achieve tangible results for a healthier planet.
Health & Safety Award
Commitment to sustainability involves integrating environmental responsibility into the marina’s core strategy. This includes implementing innovative programs to reduce its ecological footprint and achieve tangible results for a healthier planet.
Most Popular Marina Award
The Most Popular Marina Award, determined solely by public vote, invites passionate marina supporters to engage. Rally your community and prepare to claim this esteemed title!
PROJECT CATEGORIES
Three new project-based categories will reward the most impactful marina “Innovation Project”,“Sustainability Project” and “Wellbeing Project” These awards give marinas a chance to showcase a single standout programme or initiative. These categories are designed to recognise targeted efforts with demonstrated success, rather than organisation-wide approaches.
Innovation Project Award
Sustainability Project Award
Wellbeing Project Award
INDIVIDUAL CATEGORIES
Outstanding Service Hero Award
Outstanding Leader Award
Rising Star Award
Most Popular Marina RECOGNITION
Testimonials
Hear what past participants say about the Abu Dhabi Maritime Awards.
Wayne Shepherd
Director – Marinas,
Dubai Harbour
Marina & Operations Manager,
Aldar Marinas
Country Manager,
D-Marin,Türkiye
OUR Juries

Prof. Elhadi Etigani
VP - Corporate Excellence, Business
Development & Excellence
Dubai Electricity & Water Authority

Dr. Jasmina Locke
CEO
Integrated Development Solutions Group - IDSG UNWTO Expert & Auditor

Farrokh Golchin
Managing Director
StratConn LLC

Tony Dye
CMM
TD Marina Consultancy Limited, UK

Wyndham Tops
Senior Director Marinas and Waterways
Red Sea Global

Isra’a Mobideen
Middle East Regional Director
EFQM
Dr. Jasmina Locke
Dr. Jasmina Locke is a senior C-suite leader and global expert in sustainable economic development, with a track record of integrating sustainability, education, and innovation into large-scale development projects. She has held senior leadership roles for over a decade, and as a founding CEO was instrumental in conceptualising and leading SEE Institute, the GCC’s first multidisciplinary net-zero carbon education and innovation hub. In that role, she brought together ESG advisory, executive education, applied research, and public-private partnerships under one roof.
Her work spans governments, international organizations, and investment entities, shaping strategies that unite environmental performance with economic and social impact. Dr. Locke has advised on sustainable urban and destination development for high-profile projects such as EXO2020, King Abdullah Financial District and Bahrain International Circuit. She is recognized for her expertise in building institutions, structuring public-private partnerships, and delivering future-ready solutions that bridge innovation with long-term community and environmental benefits.
Holding a PhD in Sustainable Economic Development, she is frequently invited to international forums as a keynote speaker and panelist. She contributed to COP28 and conceptualised, led and chaired the Global Sustainability Summit in Dubai, placing sustainability within a broader agenda of sustainable economic growth and cross-sector impact. She is a published author whose research has been presented across the Middle East and Europe.
Ahmed Al Khayat
Ahmed Al Khayat currently serves as the Senior Vice President of the excellence management division in Abu Dhabi Ports Group. He established the quality assurance function back in 2012.r. Alkhayat is the founder of ADPorts Group Internal Excellence Award(MAFNOOD). He graduated from Crawley college in the UK and continued his studies in the United Arab Emirates. Ahmad comes with 25 years of experience out of which 21 years were in the quality assurance and excellence fields.
He is a certified EFQM assessor and a certified auditor and was one of the main drivers that helped Abu Dhabi Ports Group winning the Main Award in Abu Dhabi Award for Excellence in Government Performance in 2017.
Ahmad worked in different complex fields such as aviation, maintenance, and ports. He held several positions in huge organizations such as Dubai Airports as the Vice President – Excellence Programs & Government Relations.
Capt. Michael Fetton
Capt. Michael Fetton is from Ireland and began working in the Marine Industry over 3 decades ago.
The first few years provided him excellent training in seamanship along with the experience of traveling the world. During these years, Mike has challenged himself to learn every aspect of this industry, having worked on a wide range of boats from power to sail, high speed to displacement, and everything in between. In 2006 Mike moved to ashore and held positions of Project Manager, Business Development Manager, and Operations Manager.
Mike Fetton joined JLS Yachts in November 2015. Mike took on his current role for JLS Yachts in 2019 he become the Managing Director of JLS Yachts and its 5 divisions namely Superyacht Middle East, JLS Yacht Training Institute, The Yacht & Charter Management Company, Crew Placement Middle East and the newly opened Waypoint Trading.
Mike’s role as an MD of JLS Yachts is to control and oversee all business operations of the Company and its divisions. He provides inspiration, motivation and guidance to the managers in the company to be able to achieve its objectives effectively and efficiently.
Farrokh Golchin
Farrokh Golchin B. Eng. Civil is the Managing Director of StratConn LLC, supplier of equipment and services to marinas in the GCC and beyond.
With over 20 years of experience in the leisure marine industry, Farrokh has held senior roles in various associations and companies, gaining a deep understanding of marinas and their broader impact on the marine sector.
He is a founding member of the LMA (Leisure Marine Association) and has served as Treasurer since its inception. He also works closely with the Global Marina Institute, the Australian Marina Association, British Marine, and the Yacht Harbour Association to bring world-class best practices and educational programs to the region.
Captain Saif Al Mheiri
Captain Saif Al Mheiri is the CEO of Abu Dhabi Maritime, the primary custodian of Abu Dhabi’s waterways, tasked with helping position Abu Dhabi as a leading global maritime capital. He is also the Acting Chief Sustainability Officer at AD Ports Group responsible for ensuring the execution of the Group’s Environment, Social and Governance Strategy and compliance to sustainability best practices.
Captain Al Mheiri brings over 20 years of professional experience, which includes multiple senior positions at the Department of Municipalities & Transport, ADNOC Logistics & Services, ADNATCO and NGSCO. His experience spans different industries and covers a variety of areas including strategy, planning, business development, mergers and acquisitions, and transformation.
His work portfolio includes project management relating to ship operations, digitalisation and innovation, oil and gas, and industrial sectors. Furthermore, he served with distinction in his role as one of the leaders that assisted in developing the Abu Dhabi Plan Maritime, which serves as the main strategy for the development of Abu Dhabi’s maritime sector.
Captain Al Mheiri holds an Executive MBA Degree in Strategic Management, Certificates of Competency (CoC) in Master Mariners, CoC Chief Mate, an Advanced Diploma of Applied Nautical Science, CoC Second Mate, and Diploma of Applied Nautical Science.
Tony Dye
Tony has been involved in the marina industry for over 22 years, and set up his own consultancy in 2012, having previously been Operations Manager for an independent group operating 7 marinas, both coastal and inland in the UK with over 1700 wet berths and moorings and a boatyard.
He has extensive coastal and inland marina management and operations, and marketing knowledge together with developing marina strategies and implementation.
He was a TYHA (The Yacht Harbour Association) in the UK for 12 years as Consultant assessing marinas and boatyards travelling extensively across the Mid-East conduction both Gold Anchor and International Clean Marina accreditations. He now mainly acts as Consultant to assorted marine related projects.
Tony is the former Chair of the Global Marina Institute, UK, Europe, and Mid-East for 5 years, having delivered the range of IMM & AMM marina manager courses in conjunction with British Marine and the MIA over the past 8 years.
Prof. Elhadi Mohamed Ahmed Etigani
Professor Hadi Eltigani is A full fledged academician as well as all round practitioner in the field of Quality Management and Business Excellence for more than 30 years in UK, Europe , GCC as well as the Middle East.
As an Academic he was and still is a Professor of Business Development at key European Centres such as Hertfordshire University as well as a member of the International Academy for Quality IAQ established by the original Quality Gurus such as Dr. Deming, Joe Juran and Val Feigenbaum in the early 1950s.
As a Practioner in the Quality and Excellence Awards industry in the UAE and the region, he established the Dubai Quality Award DQA in its new Criteria back in 1997, the Dubai Government Excellence Program where he was a member of the technical committee which established its new criteria in 1998 . Moreover , he also established the Sheikh Khalifa Excellence Award in 1999, the Abu Dhabi Government Excellence Award -ADAEP in 2006 , Sheikha Fatima Excellence Award for Arab Youth in 2011, in addition, he helped established the Sharjah Excellence Award, RAK Government Excellence Award, Ajman Government Excellence Award and Fujairah’s Chamber Excellence Award for the private sector.
In terms of Jury role, he worked as a Jury Chairman or member in almost All Local Awards in Dubai , Abu Dhabi, Sharjah, Ajman and RAK. In KSA he worked as Jury Chairman for King Abdalaziz Quality Award for more than 5 cycles running as well as many internal awards in the UAE with notable organisations both in Government as well as the private sector.
Isra'a Mobideen
With over 20 years of diversified experience in the public and private sectors, a senior executive and a quality and excellence expert passionate about improving organizational performance and achieving a sustainable future. As the EFQM Middle East Regional Director, Ms. Isra’a led the company's market development and value proposition in the Middle East and beyond.
She has a strong track record of spearheading major initiatives in quality management, business excellence, performance management, and service improvement, using the EFQM and other Excellence models.
Under her leadership, EFQM worked with industry experts to develop various models and awards such as Hamdan- EFQM Global Education Award and Sheikh Hamdan Bin Zayed Environmental Award in Abu Dhabi.
Wyndham Tops
Wyndham Tops, the Senior Director Marinas and Waterways at Red Sea Global, brings a wealth of experience and expertise to his role. His journey in the maritime industry began at a young age, teaching at a sailing school and delivering yachts worldwide. His time at the prestigious Italian Ferretti Yacht Group solidified his passion for project management, complex construction, high-value sales, and multidimensional luxury. From 2008 to 2016, Wyndham served as the Group Operations & Facilities Manager at RDK Commercial Investments, overseeing a diverse portfolio of Residential & Commercial Buildings, Private Family Palaces, multiple Embassies, and luxury Super Yacht & Super Car fleets. With over 20 years of successful management experience under his belt, Wyndham then took on the role of Director of Leisure at the Emirates Palace Hotel in Abu Dhabi, before moving on to build the Marinas portfolio at Abu Dhabi Maritime, where he managed 29 marine facilities.
Red Sea Global, where Wyndham is currently based, is at the forefront of luxury, sustainability, and innovation in development. Spearheading new tourism models, Red Sea Global prioritizes the well-being of customers, communities, and environments in its projects. As part of Saudi Vision 2030, Red Sea Global is owned by the Public Investment Fund (PIF) of Saudi Arabia and chaired by HRH Crown Prince Mohammad bin Salman bin Abdulaziz Al-Saud. The organization is committed to transforming the nation, creating economic opportunities for the people of Saudi Arabia, and enhancing the Kingdom's environmental and cultural heritage. With a diverse portfolio of world-leading destinations along Saudi Arabia's west coast, Red Sea Global is set to redefine luxury tourism and sustainability offerings, while actively protecting and enhancing the natural environment for future generations. Stay tuned for more exciting developments along the coastline as Red Sea Global continues to push the boundaries of responsible tourism.
OUR ASSESSORS

Adrian Lipolit

Adrienne Doolan

Ali Nimer

Baha’ Mohammad

Bayan AbuShaban

Dr. Barae Dukhan

Hussam Alrazem

Mahmoud Garad

Mark Hamill

Mike Kendall

Mohammed Al Mutawa

Musa Hanhan

Santhakumaran Atmalingam
Baha’ Mohammad
Baha’ Mohammad is an accomplished industrial engineer with over 18 years of experience leading organizational excellence and transformation across diverse sectors, including government, utilities, telecommunications, and services. His work has focused on building performance-driven cultures and embedding quality and customer experience practices that elevate institutional capability and impact.
Specializing in excellence frameworks, international standards, process optimization, and customer-centric innovation, Baha has played a key role in integrating digital transformation and sustainability principles into long-term organizational strategies.
A licensed EFQM Assessor, COPC Implementation Leader, and certified lead auditor and trainer, he has led numerous national and international assessment teams and guided organizations toward measurable improvement and sustained success. Through his analytical depth and practical understanding of excellence models, Baha brings a structured, evidence-based approach to assessment and a proven ability to identify what truly differentiates leading organizations.
Mark Hamill
Mark Hamill brings over 15 years of international experience in customer experience, service excellence, and business performance management across the Middle East, Europe, and the Americas. His career has centered on enabling organizations to achieve sustainable success through improved customer engagement, operational efficiency, and leadership alignment.
Having led more than 30 global award programmes, Mark has extensive experience in designing and managing large-scale benchmarking and recognition frameworks that drive continuous improvement and innovation. His expertise spans customer service assessment, business process review, and digital transformation, helping organizations translate strategy into measurable impact.
Holding a Bachelor’s degree in Business Studies from the University of Northumbria, Mark is also a recognized authority in applying global standards such as the International Customer Service Standard (ICXS). He has served as a judge and assessor for numerous international award programmes, including the DGEP, UK CX Awards, Omani CX Awards, and Service Olympian Awards. His global exposure, analytical depth, and results-oriented mindset make him a valuable member of the Abu Dhabi Maritime Awards’ assessment panels, where he contributes a balanced and world-class perspective to every evaluation.
Mahmoud Garad
Mahmoud Garad is an experienced customer experience (CX) and business excellence leader with over 15 years of expertise in shaping and executing customer-centric strategies across diverse industries in the EMEA region. His work focuses on transforming organizations into customer-driven enterprises by embedding excellence and CX principles into strategy, operations, and performance management systems.
With a strong command of data analytics and design thinking, Mahmoud has led numerous initiatives that redefined end-to-end customer journeys, enhanced engagement, and strengthened satisfaction and loyalty outcomes. His ability to connect business objectives with measurable CX results has positioned him as a trusted advisor in service transformation and organizational excellence.
Holding a Master’s degree in Quality Management, Mahmoud has extensive experience as an assessor and judge in multiple regional and international excellence programmes, including the Sheikh Khalifa Excellence Award, Egypt Government Excellence Award, Customer Centricity World Series, and Abu Dhabi Maritime Awards. He has also contributed to the development and enhancement of several award frameworks in the UAE and GCC. Through his balanced understanding of strategy, data, and human experience, Mahmoud brings a structured, evidence-based, and pragmatic perspective to the Abu Dhabi Maritime Awards’ assessment panels.
Hussam Alrazem
With over 18 years of experience in quality management, auditing, and business excellence, Hussam Alrazem brings deep expertise in ISO standards and excellence frameworks. His professional background spans consultancy, assessment, and training across multiple sectors in the Middle East and North Africa, where he has supported organizations in developing robust management systems and achieving international certifications.
A certified EFQM Assessor and ISO Lead Auditor, Hussam has played a pivotal role in numerous national and regional excellence programmes. He has successfully led and contributed to more than 50 ISO certification projects—covering standards such as ISO 9001, 14001, 45001, and 22301—and over 25 excellence model assessments. His work reflects a strong focus on continuous improvement, strategic alignment, and operational excellence.
Holding a Bachelor’s degree in Industrial Engineering, Hussam has served as an assessor for several prominent award programmes, including the Sheikh Khalifa Excellence Award and the Abu Dhabi Maritime Awards. Through his analytical rigor and commitment to international best practices, he brings a structured and system-oriented perspective to the Abu Dhabi Maritime Awards’ assessment panels.
Ali Nimer
With over 27 years of experience in strategic planning, service excellence, and quality management, Ali Nimer has established a distinguished track record in driving organizational transformation and operational improvement. His professional journey spans the public and private sectors, where he has led large-scale initiatives in process optimization, customer experience enhancement, and change management.
An accredited EFQM Assessor and certified lead auditor for ISO 9001, ISO 14001, and OHSAS 18001, Ali has contributed to several regional and national award programmes, including the Sheikh Khalifa Excellence Award (SKEA) and the King Abdullah II Government Excellence Award. His experience also includes leading unified municipal service transformation projects, business process reengineering programmes, and strategic performance management frameworks that delivered measurable impact.
Holding a Master’s degree in Business Administration from Anglia Ruskin University and a Postgraduate Diploma in Strategic Planning and Leadership, Ali combines academic rigor with practical insight. His deep understanding of excellence frameworks, coupled with his ability to align strategy with customer-centric operations, allows him to bring a balanced and outcome-oriented perspective to the Abu Dhabi Maritime Awards’ assessment panels.
Musa Hanhan
Musa Hanhan is a seasoned customer experience (CX) strategist with over 20 years of international experience in experience design, strategy, and product management. He has helped global organizations across various industries build and execute customer-centric strategies that enhance loyalty, engagement, and long-term business performance. His work focuses on embedding customer-focused thinking within leadership and culture to drive sustainable competitive advantage.
A recognized authority in the CX field, Musa holds a Master’s degree in Information Technology and multiple international certifications, including CCXP from the Customer Experience Professionals Association, CX Practitioner from Bain & Company, and Service Design from the DesignThinkers Academy in Amsterdam. He is also a Certified NPS Professional, a U.S. Patent Holder, and recipient of the 2018 CX Impact Award by CXPA. In 2024, he was named among the Top 50 CX Influencers by Network Magazine.
Musa has served as an assessor for several international customer experience award programmes, including the Service Centricity Excellence Awards (SCXA), Global Customer Experience Awards (GCXA), and Customer Centricity World Series (CCWS). With a unique combination of technical insight, design expertise, and strategic acumen, he brings a deep, holistic understanding of experience excellence to the Abu Dhabi Maritime Awards’ assessment process.
Adrienne Doolan
Adrienne Doolan is a sustainability leader and entrepreneur with extensive experience advancing climate action, sustainable business transformation, and social development across multiple sectors. As the founder of a sustainability consultancy serving organizations and SMEs, she has guided numerous entities in embedding responsible practices, influencing policy, and implementing green procurement and circular economy principles throughout the region.
An active advocate for climate justice, Adrienne serves on the Board of the United Nations Global Compact local network UAE and as a Regional Head for the UN NGO Coalition on Social Development. She has been a featured speaker and moderator at global sustainability forums, including COP27, COP28, and Biodiversity COP16, and has curated several high-impact events that promote dialogue and collaboration on sustainability and climate resilience.
Educated at Erasmus University Rotterdam and the University of Michigan in sustainability and development, Adrienne combines academic insight with practical impact. Her experience includes judging regional and international sustainability award programmes and leading initiatives that empower organizations to align their operations with the UN Sustainable Development Goals. Through her strategic vision and advocacy, she brings a forward-looking and values-driven perspective to the Abu Dhabi Maritime Awards’ assessment panels.
Dr. Barae Dukhan
Dr. Barae Dukhan is a specialist in organizational excellence and development, with over 16 years of experience supporting public and private entities in achieving superior performance and global recognition. His work has focused on guiding government institutions in Dubai—such as those in the economic, transport, and commerce sectors—to attain excellence certifications, integrate ISO-based management systems, and win leading awards built on the EFQM model.
A certified assessor and team leader, Dr. Barae has led more than 20 assessment teams across industries including transportation, banking, healthcare, manufacturing, and construction. He has played a prominent role in regional and international award programmes such as the Sheikh Khalifa Excellence Award, Dubai Human Development Award, and the Global Islamic Business Award. His leadership contributed to multiple achievements, including securing the prestigious EFQM Diamond Category for the Licensing Agency at Dubai’s Road and Transport Authority.
Dr. Barae holds a PhD in Islamic Economics and Finance from Istanbul Sabahattin Zaim University, a Master’s degree in Quality Management (with Distinction), and a Bachelor’s degree in Food Engineering from the Middle East Technical University. Combining academic rigor with hands-on excellence consultancy, he brings a deep understanding of both organizational and economic systems to the Abu Dhabi Maritime Awards’ assessment panels.
Adrian Lipolit
Adrian Lipolit is an international sales and marketing executive with over 30 years of experience driving business transformation, growth, and customer-centric excellence across Romania and South Eastern Europe. His career spans diverse business environments—including start-up launches, organizational turnarounds, and market realignments—where he has consistently delivered sustainable growth, profitability, and customer loyalty.
With deep expertise in business development, operational leadership, and sales transformation, Adrian has led multimillion-pound strategic projects, developed high-performing commercial teams, and implemented systems that enhance conversion, productivity, and retention. His experience extends across multiple sectors, where he has guided organizations in strengthening market presence and embedding customer-centric practices to achieve measurable business results.
Holding advanced qualifications in Organizational Leadership from Ken Blanchard (Amsterdam) and a PhD from the University POLITEHNICA of Bucharest, Adrian is also certified by the Customer Institute as a Customer Experience Professional. He serves as a judge for leading global award programmes, including the Customer Centricity World Series, the European CX Awards, and the Romanian Customer Care Awards. His international perspective and proven commercial acumen bring a strategic, growth-oriented dimension to the Abu Dhabi Maritime Awards’ assessment panels.
Mike Kendall
Mike Kendall is a global customer experience (CX) and innovation leader with decades of experience guiding organizations through customer-centered transformation. His work spans multiple industries, where he has helped leading brands unlock growth through human-centered design, rapid experimentation, and customer-driven strategy.
An expert in design thinking, lean innovation, and agile methodologies, Mike has built CX innovation labs, led enterprise-wide transformation programmes, and coached executive teams to adopt data-informed and customer-first decision-making. His work has been featured in the Harvard Business Review and presented at leading international conferences, reflecting his thought leadership in building customer-obsessed cultures and products that drive measurable business impact.
A Lean Six Sigma Master Black Belt and Certified Net Promoter Associate, Mike serves as a judge for prestigious global award programmes including the Customer Centricity World Series, the North American Customer Centricity Awards, and the U.S. Customer Experience Awards. He has also served as a Senior Examiner for the Malcolm Baldrige National Quality Award. With his deep expertise and global perspective, Mike brings analytical rigor and creative insight to the Abu Dhabi Maritime Awards’ assessment panels.
Santhakumaran Atmalingam
Santhakumaran Atmalingam (Santha) is a highly regarded customer experience (CX) strategist, consultant, and keynote speaker with over two decades of corporate and advisory experience across Asia. As the founder of CX Expert Asia, he has helped multinational and government-linked organizations design and deliver world-class customer and patient experience programmes tailored to the cultural and operational dynamics of the region.
With a strong foundation in customer journey mapping, CX design, and service transformation, Santha is recognized for his ability to help organizations cultivate customer-obsessed cultures and embed long-term CX capability. His career spans telecommunications, healthcare, and service industries, where he has led transformation initiatives that significantly improved satisfaction, retention, and brand perception.
Holding a Bachelor’s degree in Business Administration (Hons) from UKM, Malaysia, and accredited as a Customer Experience Specialist (ACXS), Santha is also an international awards judge for the Customer Centricity World Series, European, North American, APAC, and Malaysian CX Awards. His global perspective, regional insight, and passion for elevating service excellence bring a dynamic and culturally attuned dimension to the Abu Dhabi Maritime Awards’ assessment panels.
Bayan AbuShaban
Bayan AbuShaban is a sustainability and ESG professional with nearly two decades of experience advancing environmental performance, climate action, and sustainable development across the public sector. His expertise lies in integrating sustainability principles into organizational strategies, infrastructure projects, and service delivery models—driving measurable progress toward national and global climate goals.
With a strong background in environmental management, Bayan has led initiatives in sustainability reporting, greenhouse gas (GHG) inventory management, and climate risk adaptation aligned with international standards such as ISO 14064 and the Global Reporting Initiative (GRI). He has contributed to the development of decarbonization roadmaps, carbon neutrality strategies, and circular economy frameworks that support long-term climate resilience and net-zero transitions.
Holding an MSc in Management of Natural Resources and a BSc in Environment and Earth Science, Bayan brings both strategic vision and technical depth to his work. His ability to align sustainability strategy with operational excellence makes him a valuable member of the Abu Dhabi Maritime Awards’ assessment panels, where he contributes deep expertise in environmental performance, sustainability innovation, and ESG integration.
Mohammed Al Mutawa
With 20 years of experience in excellence assessment, Mohammed Khamis Al Mutawa has led evaluations for high-profile awards, including DGEP, SKGEP, and SKEA. He holds a Master’s degree in Quality Management and is pursuing a PhD in Autonomous AI Management. Mohammed is a certified EFQM Assessor and a certified innovation manager, specialising in digital transformation, strategic planning, and quality management. He has assessed over 95 organisations, ensuring transparency and best practices across various industries. His expertise extends to business continuity, risk management, and process reengineering, making him a key contributor to excellence and innovation in both governmental and private sectors.
FAQs
Entry Rules and Requirements
Does the submitter require permission to submit an entry on behalf of the marina?
Yes. Submissions on behalf of the marina by individual(s) requirepermission from the person(s) in charge.
Who can apply for the individual categories?
A submission to one of the Awards’ individual-based categories (Outstanding Service Hero Award, Outstanding Leader Award, Rising Star Award) must either come from marina management or have the explicit endorsement of marina management.
Individuals who self-nominate should demonstrate management endorsement and include evidence from their direct manager to support their submission.
Is it possible for a marina to apply to more than one Abu Dhabi Maritime Award?
Yes. Marinas may apply to multiple Abu Dhabi Maritime Awards. “Outstanding Marina” and “Outstanding Emerging Marina” applicants are automatically entered into the five organisation-based sub-categories (Customer Service, Employer Excellence, Health & Safety, Innovation, and Sustainability).
How many awards can one marina win?
Marinas can win any of the organisation, project, or individual-based awards. However, to ensure equitable opportunity for all participants, winners of the top two awards (Outstanding Marina and Outstanding Emerging Marina) will be excluded from wins in any of the five organisation-based sub-categories. Their projects and employees will still be eligible for the project and individual-based award categories.
How is the Most Popular Marina Award determined?
The Most Popular Marina Award is determined through a vote-based system and does not require any submission documents.
Would a newly established marina with only one year of operation be eligible to submit to the Abu Dhabi Maritime Awards?
A new marina is eligible to enter organisation-based categories if it has been operating or conducting live projects for at least 12 months.
Marinas that have been operating for fewer than 12 months may apply to the project-based categories (Innovation Project Award, Sustainability Project Award, Wellbeing Project Award).
Who can apply for the Outstanding Emerging Marina Award?
New this year, the Outstanding Emerging Marina Award gives smaller marinas a dedicated opportunity to earn recognition and stand out from larger enterprises.
Limited to marinas with 200 or fewer berths, Outstanding Emerging Marina is designed to highlight smaller operations whose innovations or exceptional performance merit industry attention.
This accolade has the same criteria as the existing Outstanding Marina Award. Berth quantity is the only additional eligibility factor.
What is the different between the organisation-based and project-based categories?
The organisation-based categories are bigger picture, encompassing the entire marina system. To win an organisation-based award, a marina must demonstrate an extensive commitment to the award theme, with multiple examples of how the marina supports sustainability, innovation, employees, health and safety, and/or an exceptional customer experience.
The project-based awards are more focused in scope. They reward individual projects or programmes that have had a measurable positive impact.
For example, a marina may apply for the organisation-based Innovation Award if it can demonstrate an overall commitment to innovation with several examples of innovative approaches to operations or management. The marina may also apply to the Innovation Project Award if it believes one of its innovative initiatives deserves particular recognition.
More specific breakdowns are below.
What is the difference between the Sustainability Award in the organisation-based categories and the Sustainability Project Award in the project-based categories?
The Sustainability Award recognises marinas that have integrated environmental responsibility into their core strategy, with several examples of how sustainability considerations have influenced decision-making or operations.
The Sustainability Project Award recognises a single project that has had a measurable positive impact on the environment or community,
What is the difference between the organisation-based Innovation Award and the Innovation Project Award?
To win the organisation-based Innovation Award, a marina must demonstrate continuous improvement, embracing innovation-driven approaches, leveraging cutting-edge technologies, and achieving results that enhance operations, customer experiences, or environmental impact. The Innovation Project Award rewards a single inventive project or programme that has improved one aspect of marina business or operations.
What is the difference between the organisation-based Employer Excellence Award and the Wellbeing Project Award?
The organisation-based Employer Excellence Award goes to the marina that provides an exceptional workplace that motivates and empowers employees while supporting their skill or career development.
The Wellbeing Project Award recognises an individual project or programme that meaningfully invests in employee happiness, health, or development.
What is the difference between the Outstanding Service Hero Award & Rising Star Award?
The Rising Star Award goes to the up-and-coming marina employee whose talent, ideas, and enthusiasm have positioned them for a successful and impactful career in the regional marina industry.
The Outstanding Service Hero Award is for a customer-facing employee whose unwavering dedication to their work has impressed their colleagues and elevated the marina’s overall customer experience.
Assessment Process & Methodology
What are the entry assessment and judging processes?
The Abu Dhabi Maritime Awards submissions assessment process is twofold. First, a qualified team of assessors will thoroughly review the submissions and assign a score based on the criteria specific to each award category. Next, assessors will present the results of their analysis to the members of the Awards jury panel, who will determine winners. Assessors’ scores will assist members of the jury in their deliberations but will not be the only factor they consider as they choose award winners. The jury will conduct a careful, qualitative evaluation of the submissions in each category before finalising the winners list.
How do entry assessors determine entry scores?
Assessors assign a numerical score for every criterion in each award category. The sum of these scores determines an entry’s performance in its category. These final category scores fall on a tiered scale between 0 and 100:
- 80 – 100: Beacon (Outstanding/Exemplar)
- 60 – 80: Navigator (Excellent)
- 40 – 60: Sailing (Competent)
- 20 – 40: Ascendant (Emerging)
- 0 – 20: Harbour (Foundational)
How many winners will there be in each category?
There is a gold award and a silver award in each award category. While previous years included a third-place bronze award, there will be no bronze awards at the 2025 Abu Dhabi Maritime Awards. Instead, Marinas who achieve a score of “Sailing” or above in the assessment processes will receive a certificate indicating their tier.
How does the Most Popular Marina Recognition work?
Marinas participating in the Abu Dhabi Maritime Awards are eligible for an additional recognition, “Most Popular Marina,” determined entirely by public vote. Members of the public will be invited to cast their vote through a tamper-resistant online system. Voters must complete security measures to prevent interference by bots and artificial intelligence programmes. Only verified votes will be counted. The Abu Dhabi Maritime Awards encourage marinas to rally their fans to participate in the vote. Winners will be announced during the awards ceremony at the Abu Dhabi International Boat Show in November.
If you have more questions, Click here
VENUE DETAILS
Abu Dhabi National Exhibition Centre
ADNEC Group
Khaleej Al Arabi Street
P.O. Box 5546
Abu Dhabi, United Arab Emirates